This site is dedicated to all those people who have to deal with character set issues, and all those people who have to deal with their management bandying around terms like "UTF-8", without knowing what they mean...
For those wondering about the title, \xE2\x99\xA5 is the encoding (in UTF-8) of a U+2665 BLACK HEART SUIT.
For those who still don't get it, this article is brilliant and may well help you.